When it comes to breaking down the TV ratings for a given season, networks are putting less and less emphasis on overnight data, and for obvious reasons: The way we're DVR'ing these days, next-day ratings just aren't the whole picture
Why report numbers that will be much more reflective of your total audience — and therefore impressive — three or seven days down the line?
SEE ALSO: All the shows that got snubbed by the Golden Globes nominations
At this midpoint in the TV season, it's a good time to look at exactly how much of an increase we're talking about. Spoiler alert: For some shows, factoring in 7 days of delayed viewing (L+7) can double their rating in the 18-49 demographic Read more...
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