Wednesday, December 17, 2014

Ev Williams wants Medium to be the next big thing — after he redefines 'big'

Ev-williams-medium

Fifteen minutes into an interview about Medium, Ev Williams is ready to rant


The 2-year-old writing platform he helped start after cofounding Twitter has had a big year. It grew its audience to around 17 million unique visitors per month — up from 13 million in March, although external metrics are predictably lower than that — and has attracted high-profile submissions from the likes of President Barack Obama and Tesla’s Elon Musk. “Building momentum,” as Williams puts it.



Where that momentum will take Medium is unclear. When Williams starts what he calls “one of my many rants,” which is delivered as more of a sermon than anything else, it's triggered by a question that Medium is still in the process of answering: Do enough people outside of professional media care enough about reading and writing to make Medium a serious contender on the Internet as opposed to an also-ran? Read more...


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