Saturday, November 22, 2014

Virtual 'Mean Girls': Cortana rips into Siri in new Microsoft ad

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When two virtual assistants engage in a Mean Girls -style battle over features, it might mean we're officially living in the future


Microsoft unleashed its latest promotional salvo against Apple on Friday with an ad highlighting the features of Cortana, the virtual assistant that comes with Windows Phone 8.1, versus Siri in iOS. The result? A humorous exchange between two virtual helpers that illustrates just how normal it has become to anthropomorphize our computers



Pitting the iPhone 6 Plus against the Lumia 830, the two virtual assistants trade a series of one-liners that end up making Apple's familiar Siri voice sound surprisingly clueless. Microsoft's commercial focuses on Cortana's ability to give you notifications based on your location, appointment alerts aided by traffic information, and reminders of texts and emails Read more...


More about Mobile, Microsoft, Marketing, Apple, and Virtual Assistant



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