Taylor Swift's YouTube views doubled after pulling music from Spotify

In the aftermath of Taylor Swift removing her songs and albums from Spotify, some fans who still need Swift in their lives have moved over to YouTube.

Swift's daily YouTube views doubled in the first week after Swift and Big Machine Records pulled her songs from Spotify on Nov. 3, Nielsen Music Connect told Mashable.

See also: Shaking off Spotify is easy for Taylor Swift; for everyone else, it's complicated

For the week ending Nov. 9, Swift's YouTube and Vevo streams — for her official videos and user-generated content — skyrocketed from roughly 12.5 million daily views on Nov. 3 to almost 24 million daily views on Nov. 9, basically doubling week-over-week. Read more...

More about Youtube, Streaming Music, Nielsen, Streaming Video, and Spotify



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