Upworthy, the viral aggregation site with an eye on social good, disclosed its first revenue model as the site looks to capitalize on its meteoric rise in page views.
Unilever will be the initial commercial brand to take part in Upworthy Collaborations, an effort to attract advertising around particular issues. Companies will be able to sponsor certain sections, but there will be no banner ads or homepage takeovers, Upworthy wrote in a blog post.
"You will see tasteful sponsorships, clearly disclosed promotional content, and excellent curation around topics that both the brand and Upworthy believe in deeply," according to the company blog post. Read more...
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